The 21st Century Lawyer: Building a Personal Brand

LawyersBefore, lawyers could simply count on word-of-mouth marketing to have a long line of law firms and clients clamouring to hire them. Today, the legal marketplace is flooded with so many legal professionals who offer the same types of services; as a result, lawyers are competing for a smaller pool of clients.

Enter personal branding. By building a personal brand, Legal Labs agrees that lawyers can set themselves apart from others, and can find it easier to find legal roles or prospective clients. Lawyers with personal branding often dominate the legal profession, in the same way as leading brands like Coke and Apple do.

Read on for a guide on building a personal brand.

Research and Repair

To build a personal brand, lawyers should first do research, such as by Googling their name. If the information displayed is not accurate, this could mean loss of potential business.

Experts suggest addressing it immediately. For instance, if a former client who did not receive a favourable outcome on their case posts something negative online, lawyers should provide their side of the story.

Network and Build Powerful Relationships

Building relationships is the key to building a personal brand. It often leads to referrals and repeat business, which then lead to people starting to develop a positive impression.

One of the best ways to network in the modern age is to use online avenues, such as Facebook, Twitter, and LinkedIn. It is important, however, to keep social media profiles updated.

Maintain Brand Awareness

Maintaining awareness of the brand is just as important as building it. The best way to accomplish this is to set up a blog, post relevant information, and comment on newsworthy topics. Depending on a lawyer’s strength, they can write for a variety of content sources. Online websites, article directories, and even magazines are some great places to contribute and spread personal brand as well.

If you are a lawyer, building and maintaining your personal brand starts with you. Once you do, you can navigate the legal marketplace with a clear focus. Start now — it is never too early or too late to do so.