1. Stir up your creativity to come up with an eye-catching design backed by meaningful and witty behind-the-story. Think of a something that will instantly symbolise your product and company. It can be as simple as Apple’s or as detailed as Chiquita’s, any will work as long as it clearly describe your business.
2. Draft your ideas. While not all are blessed with artistic abilities, a simple sketch of what you have in mind can make a big difference. It is better to start with something than nothing at all. Besides, if ever you’re working with a signage company in Auckland, they’ll be able to drop a better-looking symbol. So, it’s okay to leave the tweaking and other details on their hands.
3. Choose the colours wisely. Shades and hues always leave a strong impression on people. That’s why it is also necessary to come up with a good colour combination. You can try sticking with primary and secondary tones, as well as ROYGIBV (red, orange, yellow, green, indigo, blue, violet) for better client retention. Or find something unique and new to create a greater impact.
4. Think about the shapes and forms. It is easy to tell the difference between Mcdonald’s letter “M” against M&M’s “M,” because they’ve got totally different forms and curves. Having mentioned this, it is another factor you must think through. Creating a brand name that can instantly make you standout among the rest is a good way to further establish your business.
With these brand-making tactics, you can easily design and build a sign that will help you rise up above the rest. It might not be fully related to managing your business, but it helps with the growth and development of your organisation as a whole.