Thanks to the Internet, small businesses do not have to feel at a disadvantage in their respective industries. They can compete on a more level field with those who have been operating longer and possess more resources. All they need is to develop an appealing and optimised site to rank higher in search engines. With this, people will find them even if their traditional advertising methods are not too strong or expensive.
For a website that is already up, rocketranking.co.uk and other SEO experts say you should avoid the following to make sure that your search engine ranking won’t go down:
Developing on Free Subdomains
Building your site on free subdomains puts it at risk if ever you decide to move. As your business grows, you will need a site that is more manageable, with additional features to serve your clients better. Inbound links let websites rank higher in search engines. If you move your site to a new domain, you will lose all the credit that your free subdomain receives.
Most free subdomain providers do not allow clients to 301 redirect – a method where you can redirect search engines from your old site to the new one. Search engines will have no idea that your site has moved out if the redirect fails or is absent. You will have to start all over again if you are planning to set up your own domain.
Creating a Splash Page
Splash pages are dedicated pages that welcome visitors before they enter the actual site. Most site owners use this to make their initial landing page appealing. They include slideshows, videos, or simply the words ‘Enter Website’ with a few effects. This does not do much for your SEO, though. It does not contain enough content for search engines to crawl. In addition, splash pages contribute to higher bounce rates because you are forcing visitors to click another link to go to your site.
Do not let these mistakes cost your site its popularity with search engines. Consult an expert before developing your site to make sure that you will not encounter major problems in the future.